Marketing Communications in Tourism & Hospitality

Scott McCabe

Informasi Dasar

15.01.1334
658.802
Buku - Circulation (Dapat Dipinjam)

Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first text to discuss this vital discipline specifically for the tourism and hospitality industry. Using specific contemporary case studies, such as lastminute.com, Starwood and Easyjet, it explains and critiques the practice and theory with relation to this industry. It provides readers with a critical theoretical overview of the role that communication places in the delivery and representation of hospitality and tourism services, and provides a practical guide to techniques and skills needed to develop, understand, interpret and implement communications strategies within a management context.

The complex and dynamic situation being faced by many hospitality and tourism organisations means that there is a greater need to focus in on communication techniques in order succeed and maintain profitability. For example, the rise in independent booking amongst the developed marketplaces for tourism and hospitality means that organisations must reach out directly to their target audiences. Similarly consumers experienced behaviour and attitude in respect of their awareness of marketing strategies and selling techniques, means that hospitality and tourism businesses must radically re-think the messages they employ and the values they communicate to a knowing audience.

Subjek

Marketing - communication
 

Katalog

Marketing Communications in Tourism & Hospitality
978-0-7506-8277-0
xx, 300p.: il.; 24,5cm + Index
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Scott McCabe
Perorangan
 
 

Penerbit

Routledge
New York
2012

Koleksi

Kompetensi

  • SM231023 - MARKETING MANAGEMENT
  • BAH4U4 - STRATEGI BISNIS PARIWISATA
  • DHH1B2 - PENGANTAR ILMU PARIWISATA
  • IEH3N2 - PRAKTIKUM PERANCANGAN BISNIS DAN FASILITAS INDUSTRI
  • IEH4G2 - PERANCANGAN PROSES BISNIS
  • IEH4CC3 - PERANCANGAN PROSES BISNIS LANJUT
  • IEH4EF3 - SISTEM BISNIS RETAIL
  • IEH4GB5 - PENGEMBANGAN INISIATIF BISNIS
  • IEI5F3 - PERANCANGAN PROSES BISNIS
  • IEI443 - PENGEMBANGAN INISIATIF BISNIS
  • DEI3F2 - KOMUNIKASI PEMASARAN
  • VPI3C3 - KOMUNIKASI PEMASARAN
  • ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL
  • EBI3Y4 - KOMUNIKASI PEMASARAN TERINTEGRASI
  • IEI4Q3 - KOMUNIKASI PEMASARAN TERPADU
  • KII2K3 - KOMUNIKASI PEMASARAN TERPADU
  • UPI4D6 - WRAP APPRENTICESHIP PROJECT MANAGEMENT - MK 4: KOMUNIKASI PEMASARAN TERPADU
  • EMI1L2 - KOMUNIKASI PEMASARAN DIGITAL

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