Expanding Brand Personality Congruence to Brand Personality Fit : The Importance of Customer Value Proposition as a Moderating Fit on Brand Performance
Anxiety, Sadness and Emotion Specificity : The Role of Music in Consumer Emotion and Advertisement Evaluation
Different Perspective Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors
Doctors' Perceptions towards Domestic and Multinational Pharmaceutical Products : An Investigation from Developing Country
Specialty Store and Multi-Brand Store Loyalty : An Indian Consumer Perspective