Ch’ulel Mendoza, the spa with a difference: a case study of new product development in the wellness industry, Emerald Emerging Markets Case Studies, Vol. 7 Issue: 3

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Ch’ulel Mendoza, the spa with a difference: a case study of new product development in the wellness industry, Emerald Emerging Markets Case Studies, Vol. 7 Issue: 3
19.10.384 - Gina Marano, Tony Henthorne, Babu George
19.10.384-1
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28 June 2019

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