Managing word of mouth: the referral incentive programme that backfired, Emerald Emerging Markets Case Studies, Vol. 1 Issue: 1

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Managing word of mouth: the referral incentive programme that backfired, Emerald Emerging Markets Case Studies, Vol. 1 Issue: 1
19.10.093 - Patricia Chew, Jochen Wirtz
19.10.093-1
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04 April 2019

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