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No. Katalog Katalog Subjek Actions
167057 results (page 6779/16706)
20.25.004
Groundzero's Cafe Bandung Customer Satisfication Influence on Servicescape
Farah Oktafani, Bethani Suryawardani, Annyndita Dara Riezkya
Universitas Telkom, 2016
Klasifikasi Consumer attitudes, Preferences, Reactions, Brand preferences, Consumer satisfaction
Proceeding ( Electronic ) (Non-Sirkulasi)
tersedia 1 koleksi
total 1 koleksi
tersedia 1 file download
CONSUMER SATISFACTION
Ground Zero Cafe Bandung is one of the cafes in Bandung that have a unique concept. Based on the results of initial observations of researchers, servicescape at Ground Zero Cafe..selengkapnya..
20.25.005
The Contribution of Word of Mouth and Below The Line Strategy For Purchasing Decision
Lutfie Harrie
Universitas Telkom, 2017
Klasifikasi General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Proceeding ( Electronic ) (Non-Sirkulasi)
tersedia 1 koleksi
total 1 koleksi
tersedia 1 file download
MARKETING COMMUNICATION
This study to measure the contribution of word of mouth and below-the-line to the purchasing decision UBER services in Bandung. UBER usage in Bandung is expected to improve transportation services,..selengkapnya..
20.25.006
An Investigation of Implementation Samsung Promotion on Media (Youtube, Twitter, and Facebook) For Purchasing Decision
Lutfie Harrie, Hidayat Rahmat, Cahyani Leni
Universitas Telkom, 2017
Klasifikasi Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Proceeding ( Electronic ) (Non-Sirkulasi)
tersedia 1 koleksi
total 1 koleksi
tersedia 1 file download
ONLINE MARKETING
This paper presents the comparative delivery of promotion through the media currently in well known and its increasing every year like media youtube, twitter and facebook. There is many company..selengkapnya..
20.25.007
Consumer Perceptual Mapping Towards e-Banking Channel (A Study of Bank BRI Customer in Indonesia)
Refi Rifaldi Windya Giri, Bagus Rahmat Santoso, Ati Mustikasari, Made Kevin Bratawisnu
Universitas Telkom, 2017
Klasifikasi Consumer attitudes, Preferences, Reactions, Brand preferences, Consumer satisfaction
Proceeding ( Electronic ) (Non-Sirkulasi)
tersedia 1 koleksi
total 1 koleksi
tersedia 1 file download
CONSUMER ATTITUDES
Implementation of e-banking services system provides various advantages for the company are cost and time efficiencies, and be able to create differentation and able to target market segments with low..selengkapnya..
20.25.008
Stimulus of Social Media; The Influence of E-Wom Towards Visiting Interest in The Lodge Maribaya Through Trust as Mediation Variable
A. Widodo, R. Yusiana, F. N. Aqmarina
Universitas Telkom, 2019
Klasifikasi Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Proceeding ( Electronic ) (Non-Sirkulasi)
tersedia 0 koleksi
total 1 koleksi
tersedia 1 file download
ONLINE MARKETING
The advent of the internet brings many advantages, where technology can be enjoyed by almost all communities without any limitations and difficulties. The growth of the internet to accomplish by..selengkapnya..
20.25.009
Customer Response Index (CRI): Pengukuran Efektivitas Iklan Smartphone Vivo V7+ Agnes Monica
Widya Sastika, Astri Wulandari, Fanni Husnul Hanifa
Universitas Telkom, 2018
Klasifikasi Consumer attitudes, Preferences, Reactions, Brand preferences, Consumer satisfaction
Proceeding ( Electronic ) (Non-Sirkulasi)
tersedia 1 koleksi
total 1 koleksi
tersedia 1 file download
CONSUMER PREFERENCES
Salah satu media yang digunakan oleh produsen untuk mengenalkan produknya kepada masayarakat adalah Televisi. Beriklan di media Televisi meskipun mahal tetapi lebih dianggap tepat sasaran dibandingkan dengan media lainnya. Pendatang baru yang..selengkapnya..
20.25.010
Direct Rating Method Untuk Mengukur Efektivitas Iklan Melalui Media Televisi (Studi Pada Iklan Teh Pucuk Harum)
Fanni Husnul Hanifa, Astri Wulandari, Widya Sastika
Universitas Telkom, 2019
Klasifikasi Advertising
Proceeding ( Electronic ) (Non-Sirkulasi)
tersedia 1 koleksi
total 1 koleksi
tersedia 1 file download
ADVERTISING
Periklanan memegang peran dalam keberhasilan sebuah perusahaan. Periklanan dapat disajikan melalui berbagai media, salah satunya adalah media elektronik yaitu melalui televisi. Meskipun saat ini tengah marak periklanan melalui media sosial dan media..selengkapnya..
20.25.011
The Influence of Advertising Value on Advertising Attitude and Its Impact on Purchase Intention
Ganjar Mohamad Disastra, Fanni Husnul Hanifa, Astri Wulandari, Widya Sastika
Universitas Telkom, 2018
Klasifikasi Advertising
Proceeding ( Electronic ) (Non-Sirkulasi)
tersedia 1 koleksi
total 1 koleksi
tersedia 1 file download
ADVERTISING
Mobile advertising has become popular channels used by various companies to communicate their products. However, the use of mobile advertising as a promotional effort is not without obstacles. For some..selengkapnya..
20.25.012
The Influence of Relationship Marketing and Customer Retention
Arlin Ferlina M. Trenggana, Leni Cahyani
Universitas Telkom, 2018
Klasifikasi Customer relationships, Claims, Complaints, Returns, Servicing of products
Proceeding ( Electronic ) (Non-Sirkulasi)
tersedia 1 koleksi
total 1 koleksi
tersedia 1 file download
CUSTOMER RELATIONSHIPS MANAGEMENT
Business competition creates strategies to keep customers important. Understand customer retention not only from the company's point of view but also from the consumer side. Sweety as one of the..selengkapnya..
20.33.014
Romansa di Bawah Langit
Ervinadyp
Sheila Publisher, 2019
Klasifikasi Texts and critism of fiction
Buku Rekreatif - Circulation (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
NOVELS
Persahabatan diuji ketika enam manusia memutuskan tuk melakukan petualangan ke kota Malang. Empat jiwa, pergi ke Semeru. Dua jiwa, memilih berkeliling melihat indahnya kota Malang. Keringat, air mata, hingga berjuta rahasia,..selengkapnya..