Katalog
| No. Katalog | Katalog | Subjek | Actions |
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24.10.070 |
Retraction Notice: From Award Shows To Average Joes: Sadowsky Guitars Ltd. Evolves And Expands To Meet Worldwide Demand tersedia 1 koleksi total 1 koleksi tersedia 1 file download |
BUSINESS
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24.10.077 |
One Stop Kitchen: Managing A Multi-Brand Cloud Kitchen tersedia 1 koleksi total 1 koleksi tersedia 1 file download |
BRAND
Rahul Hazarika, the owner of One Stop Kitchen (OSK), was convinced that expansion of his cloud kitchen had to be aligned at various fronts to compete. He was juggling with..selengkapnya..
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24.10.094 |
Rocky Brands: considerations for growth and expansion tersedia 1 koleksi total 1 koleksi tersedia 1 file download |
BRAND
This case study investigates Rocky Brands, a South African manufacturer and distributor of cleaning products in the retail market. The case was set in November 2022 and highlights the important..selengkapnya..
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24.10.120 |
Curating The Elegance Of Chikankari: A Case Of Ada tersedia 1 koleksi total 1 koleksi tersedia 1 file download |
BRAND
The Chikankari art form gained worldwide recognition. In fact, it also received a geographical indication (GI) tag which is important for international branding. The case is centred around an entrepreneur,..selengkapnya..
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24.10.155 |
Mamaearth: A Brand Growth Story tersedia 1 koleksi total 1 koleksi tersedia 1 file download |
BRAND
Mamaearth was born as a direct-to-consumer brand in 2016 by a couple who could not find chemical-free, safe products for their child. The company that introduced as a baby-care brand..selengkapnya..
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24.10.111 |
Mamaearth: from a mother’s dilemma to a multi-crore brand tersedia 1 koleksi total 1 koleksi tersedia 1 file download |
BRANDS
During her pregnancy, Ghazal Alagh and her husband Varun Alagh, the co-founders of Mamaearth, were looking for some good and natural products for their baby’s skincare. However, she could not..selengkapnya..
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24.10.041 |
Mangalam Organics Limited: Making Camphor Grow Innovatively tersedia 1 koleksi total 1 koleksi tersedia 1 file download |
BRANDS-MANAGEMENT
BRAND MANAGEMENT,
The leadership team at Mangalam Organics Limited (MOL) was worried about the company’s future in December 2021. The chief strategy officer (CSO), Akshay Dujodwala; the chairman, Kamal Dujodwala and the..selengkapnya..
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24.10.050 |
Sling Aircraft: Gearing Up For The Big Time tersedia 1 koleksi total 1 koleksi tersedia 1 file download |
BUSINESS MANAGEMENT
In 2021, Mike Blyth and his business partners, James Pitman and Andrew Pitman, were facing new challenges the business had never faced before. Despite the global upheaval and economic devastation..selengkapnya..
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24.10.063 |
Battle Over Trademark: Kirloskar Vs Kirloskar tersedia 1 koleksi total 1 koleksi tersedia 1 file download |
BUSINESS MANAGEMENT
Kirloskar group was established in 1888 by Laxmanrao Kirloskar. He started with farm manufacturing equipment and later diversified into various kinds of engine manufacturing units. Kirloskar Group today is an..selengkapnya..
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24.10.074 |
Enigmatic Brothers’ Uniquecorn Poised To Be A Unicorn tersedia 1 koleksi total 1 koleksi tersedia 1 file download |
BUSINESS MANAGEMENT
Ankit Tripathi, was a compassionate 22-year-old, the typical lad from New Delhi, India, who seemed driven to change the world. His elder brother Atul Tripathi, a young, creative 25-year-old, was..selengkapnya..
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