Sling Aircraft: Gearing Up For The Big Time

McEdward Murimbika, Claire Beswick, Richard Thomson

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Case Studies
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In 2021, Mike Blyth and his business partners, James Pitman and Andrew Pitman, were facing new challenges the business had never faced before. Despite the global upheaval and economic devastation caused by the COVID-19 pandemic, 2020 had been a productive year for the South African small-aircraft manufacturer. Globally, sales of Sling Aircraft’s aeroplanes had been good and the company had just finished a development prototype of a high-wing four-seater. Blyth, Andrew and James felt certain that there was space in the market for a five-seater aeroplane and they were meeting to discuss how to set up the business for further success. The strategic choices required to take the company in the new direction seemed clear and obvious, but it became apparent that they faced a dilemma regarding how to set up or restructure the company for success by exploiting the new opportunity without putting all of the hard work of the past 15?years in jeopardy.

Subjek

BUSINESS MANAGEMENT
 

Katalog

Sling Aircraft: Gearing Up For The Big Time
ISSN: 2045-0621
14p.: pdf file.; 1.4MB
English

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Pengarang

McEdward Murimbika, Claire Beswick, Richard Thomson
Perorangan
 
 

Penerbit

Emerald
New York
2024

Koleksi

Kompetensi

 

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