Principles of marketing - 4/E.

Philip Kotler

Informasi Dasar

42 kali
4.426
658.8
Buku - Circulation (Dapat Dipinjam)
21

"Marketing is too important to be left to the marketing department," states David Packard of Hewlett-Packard. And Professor stepehen Burnett of Nortwest-ern adds, "in a truly great marketing organization, you can't tell who's in the marketing department. Everyone in the organization has to make decisions based on the impact on the customer. " Principles of Marketing is designed to help students learn about the basic concepts and practice of modern marketing in an enjoyable and practical away. Marketing is all around us, and we all need to know sometihng about it. Most students are surprised to find that marketing is so widely used. Marketing is used not only by manufacturing companies, wholesalers, and retailers, but by all kinds of individuals and organizations. Lawyers, accountants, and doctors use marketing to manage demand for their services. So do hospitals, museums, and performing arts groups. No politician can get the needed votes and no resort the needed tourists without developing and carrying out marketing plans.

Subjek

PRINCIPLES MARKETING
 

Katalog

Principles of marketing - 4/E.
 
xxiv, 660p.: ill.; 25cm.+ index
 

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Philip Kotler
Perorangan
 
 

Penerbit

Prentice Hall
New Jer
1989

Koleksi

Kompetensi

  • BAH2C3 - PEMASARAN
  • BAH4R4 - STRATEGI BISNIS KULINER
  • IEH3N2 - PRAKTIKUM PERANCANGAN BISNIS DAN FASILITAS INDUSTRI
  • IEH4G2 - PERANCANGAN PROSES BISNIS
  • IEH4CC3 - PERANCANGAN PROSES BISNIS LANJUT
  • IEH4EF3 - SISTEM BISNIS RETAIL
  • IEH4GB5 - PENGEMBANGAN INISIATIF BISNIS
  • KBI1H3 - PEMASARAN
  • IEI5F3 - PERANCANGAN PROSES BISNIS
  • IEI443 - PENGEMBANGAN INISIATIF BISNIS

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