Business Experimentation: A Practical Guide for Driving Innovation and Performance in Your Business

Rob James, Jules Goddard

Informasi Dasar

53 kali
21.21.2665
658
Buku - Elektronik (E-Book)
16 A

This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions.

This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.

Subjek

BUSINESS MANAGEMENT
 

Katalog

Business Experimentation: A Practical Guide for Driving Innovation and Performance in Your Business
978 1 3986 0168 0
273p.: pdf file.; 3 MB
Inggris

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Pengarang

Rob James, Jules Goddard
Perorangan
 
 

Penerbit

Kogan Page
New York
2021

Koleksi

Kompetensi

 

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