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No. Katalog Katalog Subjek Actions
79736 results (page 5/7974)
18.01.665
Advertising and Promotion: An Integrated Marketing Communications Perspective -11/E.
George E. Belch, Michael A. Belch
McGraw-Hill, 2018
Klasifikasi Advertising
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
ADVERTISING
18.01.664
Principles of Marketing, 16/E
Kotler, Philip, Armstrong, Gary
Pearson, 2016
Klasifikasi Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
MARKETING MANAGEMENT
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key..selengkapnya..
18.01.663
Customer Relationship Management: Concept, Strategy, and Tools, 2/E
V. Kumar, Werner Reinartz
Springer, 2012
Klasifikasi Customer relationships, Claims, Complaints, Returns, Servicing of products
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
CUSTOMER RELATIONS
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to..selengkapnya..
18.01.662
UP! Your Service Great Ideas: Tools, Tips and Proven Techniques to Lift Your Service Higher
Ron Kaufman
Ron Kaufman, 2005
Klasifikasi Customer relationships, Claims, Complaints, Returns, Servicing of products
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
CUSTOMER SERVICE
Tools, tips, and proven techniques to lift your service higher. Lift your service UP! Increase service value! Add more to your customers and your bottom line. (Chapter 2 unlocks the..selengkapnya..
18.01.661
customer service skill for success, 6/E.
Robert W Lucas
McGraw-Hill Education, 2015
Klasifikasi Services marketing
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
SERVICE MARKETING
18.01.660
Business Essentials, 11/E.
Ronald J. Ebert, Ricky W. Griffin
Pearson, 2017
Klasifikasi General management, General business management, General industrial Management
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
BUSINESS MANAGEMENT
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business?and a need for a change in Introduction to Business courses and texts. Business..selengkapnya..
18.01.659
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
Jacquelyn A. Ottman
Berrett-Koehler, 2011
Klasifikasi General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
GREEN MARKETING
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers..selengkapnya..
18.01.658
Consumer Behavior, Global Edition, 11/E.
Leon G Schiffman, Leslie Kanuk
Pearson, 2015
Klasifikasi Consumer behavior, Motivation research, Consumer psychology
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
CONSUMER BEHAVIOR
18.01.657
Understanding Digital Marketing: Marketing Strategies for Engaging The Digital Generation, 4/E
Damian Ryan
Kogan Page, 2017
Klasifikasi Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
INTERNET MARKETING
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with..selengkapnya..
18.01.655
Marketing for Hospitality and Tourism Global Edition, 7/E.
Philip Kotler
Pearson, 2017
Klasifikasi Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 2 koleksi
total 2 koleksi
MARKETING MANAGEMENT
HOSPITALITY INDUSTRY MARKETING, TOURISM INDUSTRY - MARKETING
aking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors..selengkapnya..