Journal of Marketing Research Volume LI Number 2 April 2014

American Marketing Association

Informasi Dasar

No. Katalog

15.44.131

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001.
2. A Reference-Dependent Model of the Price-Quality Heuristic.
3. How Graphic Visual Health Warnings Affect Young Smokers' Thought og Quitting.
4. This Logo Moves Me: Dynamic Imagery from Static Images.
5. Killing Hope with Good Intentions: The Effects of Consalation Prizes on Preference for Lottery Promotions.
6. Limited Availability Reduces the Rate of Satiation.
7. Because I (Don't) Deserve It: How Relationship Reminders and Deservingeness Influence Consumer Indulgence.
8. I Think I Can, I Think I Can: Brand Use, Self-Efficay, and Performace

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research Volume LI Number 2 April 2014

ISBN

0022-2437

Kolasi

p.139-247: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2014

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

Download / Flippingbook

Link file

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