Journal of Marketing Research Volume LI Number 2 April 2014

American Marketing Association

Informasi Dasar

23 kali
15.44.131
658.83
Jurnal Internasional - Reference
Tel-U Gedung Manterawu Lantai 5 : Rak R2
  1. The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001.
  2. A Reference-Dependent Model of the Price-Quality Heuristic.
  3. How Graphic Visual Health Warnings Affect Young Smokers' Thought og Quitting.
  4. This Logo Moves Me: Dynamic Imagery from Static Images.
  5. Killing Hope with Good Intentions: The Effects of Consalation Prizes on Preference for Lottery Promotions.
  6. Limited Availability Reduces the Rate of Satiation.
  7. Because I (Don't) Deserve It: How Relationship Reminders and Deservingeness Influence Consumer Indulgence.
  8. I Think I Can, I Think I Can: Brand Use, Self-Efficay, and Performace

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research Volume LI Number 2 April 2014
0022-2437
p.139-247: il.; 27,5cm
Inggris

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Pengarang

American Marketing Association
Organisasi
 
 

Penerbit

American Marketing Association
Chicago
2014

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