Journal of Marketing Research : Volume XLVIII, Number 4, August 2011

American Marketing Association

Informasi Dasar

15.44.122
658.83
Jurnal Internasional - Reference
R2
  1. Tarrif choice with consumer learning and switching costs.
  2. Choice set heterogeneity and the role of advertising : An analysis with micro and macro data.
  3. Preference minorities and the internet.
  4. Cross-selling the right product to the right customer at the right time.
  5. Why didn't I think of that? Self-regulation through selective information processing.
  6. Modeling multiple relationships in social networks.
  7. Discrepant fluency in self-customization.
  8. The influence of firneds of consumer spending : The role of agency-communion orientation and self-monitoring.
  9. Multiple routes to self-versus other-expression in consumer choice.
  10. Incorporating context effects into a choice model.
  11. The incentive and selection roles of sales force compensation contracts.

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research : Volume XLVIII, Number 4, August 2011
0022-2437
p.633-798.: il.; 27,5cm
Inggris

Sirkulasi

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Pengarang

American Marketing Association
Organisasi
 
 

Penerbit

American Marketing Association
Chicago
2011

Koleksi

Kompetensi

 

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