Journal of Marketing Research : Volume XLVIII, Number 4, August 2011

American Marketing Association

Informasi Dasar

Dilihat

24 kali

No. Katalog

15.44.122

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. Tarrif choice with consumer learning and switching costs.
2. Choice set heterogeneity and the role of advertising : An analysis with micro and macro data.
3. Preference minorities and the internet.
4. Cross-selling the right product to the right customer at the right time.
5. Why didn't I think of that? Self-regulation through selective information processing.
6. Modeling multiple relationships in social networks.
7. Discrepant fluency in self-customization.
8. The influence of firneds of consumer spending : The role of agency-communion orientation and self-monitoring.
9. Multiple routes to self-versus other-expression in consumer choice.
10. Incorporating context effects into a choice model.
11. The incentive and selection roles of sales force compensation contracts.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research : Volume XLVIII, Number 4, August 2011

ISBN

0022-2437

Kolasi

p.633-798.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2011

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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Link file

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