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Tentang Kami
Tahun Terbit
Journal of Marketing Research : Volume XLVIII, Number 4, August 2011
American Marketing Association
Informasi Dasar
No. Katalog
15.44.122
Klasifikasi
658.83
Jenis katalog
Jurnal Internasional - Reference
No. Rak
R2
Abstraksi
Tarrif choice with consumer learning and switching costs.
Choice set heterogeneity and the role of advertising : An analysis with micro and macro data.
Preference minorities and the internet.
Cross-selling the right product to the right customer at the right time.
Why didn't I think of that? Self-regulation through selective information processing.
Modeling multiple relationships in social networks.
Discrepant fluency in self-customization.
The influence of firneds of consumer spending : The role of agency-communion orientation and self-monitoring.
Multiple routes to self-versus other-expression in consumer choice.
Incorporating context effects into a choice model.
The incentive and selection roles of sales force compensation contracts.
Subjek
Subjek utama
MARKETING RESEARCH
Subjek tambahan
Katalog
Judul
Journal of Marketing Research : Volume XLVIII, Number 4, August 2011
ISBN
0022-2437
Kolasi
p.633-798.: il.; 27,5cm
Bahasa
Inggris
Sirkulasi
Harga pinjam
Rp. 0
Biaya denda
Rp. 0
Sirkulasi
Tidak
Pengarang
Nama
American Marketing Association
Jenis
Organisasi
Penyunting/
Pembimbing
Alih bahasa
Penerbit
Nama
American Marketing Association
Kota
Chicago
Tahun
2011
Koleksi
Total
1 Koleksi
Tersedia
1 Koleksi
Kompetensi
Tidak ada
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