How can managers navigate and organize information that seems limitless ?
Because managers increasingly make decisions based on almost unlimited information, Essentials of Business Research Methods provides data analysis techniques for people who aren't data analysts. Hair, Babin, Money, and Samouel offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear decisions. They include such critical topics as the increasing role of knowledge management, data warehousing, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in rapidly changing business environment.