Rethinking the Media Audience:
- Offers a through survey of reception studies
- Argues for a newagenda for reception research and qualitative analysis
- Exemplifiesthe implications of this new agenda for empirical researc, as well associal and cultural theory
- Includes contributioans from Ann Gray, Jokee Hermes, John Tulloch, and David Morley
This book will be esential reading for all students of media and cultural studies. It not only provides a state of the art summary of the field, but also offers a provocative pointer to futuredirections and trends.