This book introduces basic concepts, terminology and Management theories for a course that was called “Media Management” in some semester and Business aspect if jurnalis min others.
This book is atended as a broad overview and is only introductory at best. Entire semester of courses and thick volumes of books are available for what is covered here in Beach chapter or even portions if chapters. Theb text is overview of the Business dinamics of jurnalism of the current media media industry.
This book will necessarily always be traiing behind the current situation because of the majors changes taking place so rapidly in the media industry through mergers and acquitions, the cyclical nature of Technology, economy, and the canging personalities of leadership