New media,journalism, advertising, and radio, television, and film are dynamic parts our daily lives, interacting with and creating the culture we live in. This innovate introduction to media studies is the first book of its kind, enabling students to move within the media they know while building their critical understanding of how our relationship with media is influenced by its form, history, production and reception – and how our role as audience impactson itsfuture developments. Key features of the book include:
- Exploresthe complex relationships between producersand consumers of media, and the cultural, economic, political, and ideological forces that shape and contain them
- Provides extencive and enganging casehistories and theoretical discussions
- Explores the growing synergies between print and online journalism and the growth of independent journalism through blogging
- Discusses the ways advertising is connected, both economically and socially, to print and screen
- Draws on examples from a range of media channels in exploring the interrelations between audience and media