Winning PR in the wired world: powerful communications strateies for the noisy digital space

Don Middlebaerg

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In Winning PR in the Wired World, Internet PR guru Don Middleberg charts the course for getting the most from this ultimate communications tool. By detailing the evolution of the digital communications era, analyzing his original rsesearch, and examining some high-profile PR successes and failures, Middleberg offers a hard-hitting and informative guide to what’s new, what works, and what doesn’t in communications today. Readers will gain insight into the benefits of combining online and offline tactics and get a tutorial in Middleberg’s four fast “rules” of successful PR : 1. Speed Wins, 2. Everyone Is Now an Entrepreneur, 3. The World Ends Every 120 Days, and 4. Buzz is Everything

Subjek

HUMAN RELATIONS
Business Communication

Katalog

Winning PR in the wired world: powerful communications strateies for the noisy digital space
xii, 235 p. : il. ; 26 cm.+ index.

Sirkulasi

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Rp. 1.000
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Pengarang

Don Middlebaerg
Perorangan
 
 

Penerbit

McGraw-Hill
New YOr
2001

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