Principles of service marketing and management

Christopher Lovelock

Informasi Dasar

4.066
658.809
Buku - Circulation (Dapat Dipinjam)

This book consists of: Part 1 understanding service Includes why study service?, understanding service process, customer contact with service organization. Part 2 creating value through service Includes productivity and quality, managing relationship and Building customer loyalty, and complainr handling. Part 3 service marketing strategy Includes service positioning, adding value , designing service delivery system, Prince and other costs of service. Part 4 integrating marketing with operation ad human Resources management

Subjek

SERVICE MARKETING
 

Katalog

Principles of service marketing and management
 
xvii, 414p.: ill.; 22cm.+index
 

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Christopher Lovelock
Perorangan
 
 

Penerbit

Prentice Hall
New Yor
1999

Koleksi

Kompetensi

  • SM532023 - PEMASARAN JASA
  • BAH4U4 - STRATEGI BISNIS PARIWISATA

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