The power of product platforms: building value cost leadership

Marc H. Meyer

Informasi Dasar

43 kali
3.260
658.575
Buku - Circulation (Dapat Dipinjam)
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This book (The Power of Product Platform) reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries, manufacturing in both consumer and industrial markets, software firms, and internet information service providers.

Subjek

PRODUCT POLICY
Marketing

Katalog

The power of product platforms: building value cost leadership
xiv, 267 p. : il. ; 24 cm. + index.

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Marc H. Meyer
Perorangan
 
 

Penerbit

Free Press
New Yor
1997

Koleksi

Kompetensi

 

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