Winning at new products second edition accelerating the process from idea to launch

This book contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the authors’s strategies to work. In adition, the book addresses present-day business conditions which require much faster development times and a multinational perspective. You will learn how to : • Get great new product ideas from your customers • Screen and prioritize new products projects • Incorporate customer input for design and development of products • Conduct proper concept analyses and test markets • Develop a market launch plan to generate new product sales • Develop and implement a new product game plan • Accelerate the process to speed your new products to market