Winning at new products second edition accelerating the process from idea to launch

Robert G. Cooper

Informasi Dasar

2.851
658.575
Buku - Circulation (Dapat Dipinjam)

This book contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the authors’s strategies to work. In adition, the book addresses present-day business conditions which require much faster development times and a multinational perspective. You will learn how to : • Get great new product ideas from your customers • Screen and prioritize new products projects • Incorporate customer input for design and development of products • Conduct proper concept analyses and test markets • Develop a market launch plan to generate new product sales • Develop and implement a new product game plan • Accelerate the process to speed your new products to market

Subjek

NEW PRODUCTS
 

Katalog

Winning at new products second edition accelerating the process from idea to launch
xiii, 358 p. : il. ; 23 cm. + index.

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Robert G. Cooper
Perorangan
 
 

Penerbit

Addison Wesley Company
Menlo
1964

Koleksi

Kompetensi

  • SM571044 - PENGEMBANGAN MOBILE KONTEN

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