Brand Positioning with Power: Maximize Your Marketing Impact

ROBERT S. GORDON

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22 kali
25.21.847
000
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 1

Powerful Brand Positioning Harnesses Key Building Blocks

Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because it:

  • Is remarkably easy to use
  • Uses a proven, systematic positioning process
  • Leverages exciting, practical real-world examples

You’ll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.

Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.

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Katalog

Brand Positioning with Power: Maximize Your Marketing Impact
9781637425527
286p.: pdf file.; 10 MB
English

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Pengarang

ROBERT S. GORDON
Perorangan
 
 

Penerbit

Business Expert Press
New York
2013

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