Corporate Relationship Management Strategy

Roxana D Maiorescu

Informasi Dasar

10 kali
25.21.801
658.3
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 16 B
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This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.

It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company.

The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.

Subjek

MANAGEMENT
 

Katalog

Corporate Relationship Management Strategy
9781637427576
146p.: pdf file.; 1 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Roxana D Maiorescu
Perorangan
 
 

Penerbit

Business Expert Press
New York
2025

Koleksi

Kompetensi

 

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