Makin Dirasa Makin Terasa: The Case of Mamart Food

Norhayati Mohd Alwi, Nor Hafizah Zainal Abidin, Norsyahida Mokhtar

Informasi Dasar

62 kali
24.10.515
658.401 2
Case Studies
Tel-U Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8

This case presents Khir, CEO of Mamart Food, facing several challenges in the post Covid-19 pandemic. Mamart Food is a SME manufacturing company located in Peninsular Malaysia. It competes in a frozen food industry. The case highlights the turbulence which Khir had to face due to the production capacity issue. He had the dilemma of balancing between the opportunity to boost sales and the capacity to meet demand. The dilemma emerged during the Movement Control Order in place and was expected to continue in the post MCO period. Quite a number of frustrated stockists over the unmet demand have started to aggressively voice out their dissatisfaction. Seeing the growing number of complaints, Khir had to act fast. Being the CEO, Khir must resolve the tension between Suliana, the production manager and Hisham, the sales and marketing manager. Failing which, it could be detrimental to the survival of Mamart Food. The most effective strategy for Mamart Food therefore needs to be formulated immediately.

Subjek

SMALL BUSINESS-MANAGEMENT
 

Katalog

Makin Dirasa Makin Terasa: The Case of Mamart Food
ISSN: 2045-0621
12p.: pdf file.; 269 KB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Norhayati Mohd Alwi, Nor Hafizah Zainal Abidin, Norsyahida Mokhtar
Perorangan
 
 

Penerbit

Emerald
New York
2021

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini