Mobike China: competing through the giant’s ecosystem

Wiboon Kittilaksanawong, Huijing Liu

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Case Studies
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On 4th April, 2018, Meituan-Dianping (Meituan), a Chinese group-buying website for consumer products and retail services acquired Mobike, a Chinese dockless bike-sharing platform for US$2.7bn. Mobike had raised several rounds of funding for its large investments and operations in this highly competitive and cash-intensive industry. However, it was still struggling to survive and make a profit in the Chinese and overseas markets. It was believed that the merger between the companies was the only viable alternative. Had Meituan’s Chief Executive Officer made the right decision in acquiring Mobike? After Mobike became an integral part of Meituan, what should be done to turn this technology platform to be profitable in the Chinese and overseas market?

Subjek

COMPETITIVE STRATEGY
 

Katalog

Mobike China: competing through the giant’s ecosystem
ISSN: 2045-0621
28p.: pdf file.; 218 KB
English

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Pengarang

Wiboon Kittilaksanawong, Huijing Liu
Perorangan
 
 

Penerbit

Emerald Publishing
New York
2021

Koleksi

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