Boat: the Indian startup scripts a revolutionizing growth strategy

Sheela Bhargava, Parul Gupta

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Founded in 2016, Boat Lifestyle is a Delhi-based Indian startup in fashionable consumer electronics. In the past five years, Boat earned remarkable profits and emerged as one of the most promising startups through its innovative products offerings and promotion. Aiming at its target customer segment, the millennials, it promoted its products through social media marketing such as influencer marketing and brand tie-ins with sports teams and music events. The case focuses on the dynamics of the Indian wearables market that is facing tough competition from global and local players. To ensure continued growth prospects, while maintaining a tight focus on product differentiation, quality, and customer satisfaction, there is a greater need for Boat to rethink its market development and growth strategies regarding new innovations and adopting long-term orientation like diversification and global expansion.

Subjek

ENTREPRENEURSHIP
 

Katalog

Boat: the Indian startup scripts a revolutionizing growth strategy
ISSN: 2045-0621
23p.: pdf file.; 503 KB
English

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Pengarang

Sheela Bhargava, Parul Gupta
Perorangan
 
 

Penerbit

Emerald
New York
2024

Koleksi

Kompetensi

 

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