Aditya Gandhi and Gandhi jewels: earning a place in the family business (Part A and B)

Tulsi Jayakumar, Aarti Punjabi, Jyotsnaa Shah

Informasi Dasar

8 kali
24.10.425
658.812
Case Studies
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The two-part case describes the role of communication amongst young family business scions and a mentor’s role in shaping such communication. Part A traces the induction of Aditya Gandhi, a fourth-generation scion of Gandhi Gems and Jewels, a 110-year old Indian family business dealing in precious gems and jewels. It deals with the challenges of mentoring and successful induction of the next-generation into family business Part B of the case describes the communication between Aditya Gandhi and the proprietor of Gandhi Gems and Jewels’ key client, Ghanshyam Das. It deals with the tenets of effective communication as should be understood by young next-generation family members.

Subjek

CORPORATE COMMUNICATION
 

Katalog

Aditya Gandhi and Gandhi jewels: earning a place in the family business (Part A and B)
ISSN: 2045-0621
26p.: pdf file.; 3.1 MB
English

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Pengarang

Tulsi Jayakumar, Aarti Punjabi, Jyotsnaa Shah
Perorangan
 
 

Penerbit

Emerald
New York
2021

Koleksi

Kompetensi

 

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