Attrition problems at food delivery app companies: is there a way out?

Bala Subramanian R., Archana Choudhary

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Case Studies
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In April 2022, Riya, who worked as a business development manager at a newly established food delivery app company named “Our Kitchen” (located in Hyderabad, India), attended a meeting where the chief executive officer expressed concern about the difficulty in retaining their delivery partners. The company provided food delivery services to the customers by procuring ordered food from partner restaurants in select Indian cities. The delivery partners of the company worked part-time and received a commission for the hours they worked. With the rising fuel cost, minimal career growth and negligible social security benefits, it was hard for them to continue in their jobs. As a result, there were high attrition rates in the food delivery company. This case study is about the attrition issue being faced by the company and explores various strategies through which Riya could think of retaining the delivery partners so that there was a win-win situation for both parties. The dilemma given in the case study would help in understanding the motivational theories and factors that encouraged delivery partners to work for these jobs.

Subjek

STRATEGIC MANAGEMENT
 

Katalog

Attrition problems at food delivery app companies: is there a way out?
ISSN: 2045-0621
8p.: pdf file.; 77 KB
English

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Bala Subramanian R., Archana Choudhary
Perorangan
 
 

Penerbit

Mokhalles Mohammad Mehdi, Lubna Nafees, Tridib Ranjan Sarma, Farnaz Sultana
New York
2024

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