Asian Paints Company Limited: Post-Merger And Acculturation Challenges

Jarunee Wonglimpiyarat Subhashis Sinha, Nikunj Kumar Jain, Sachin Singh, Ranjeet Nambudiri

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Case Studies
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Asian Paints Ltd. has been a market leader in the Indian paint market for over five decades (since 1967). Over the years, starting in 1978, the company has steadily spread its footprint in the international arena as well. As of 2017, Asian Paints was a leader in 10 overseas markets, one of the top 3 paint companies in the Middle East, the largest paint manufacturing company in South Asia, and served 60 markets across the world. The international business contributed to around 12% of the company’s group turnover. In line with its long-term vision and to consolidate its presence in emerging markets, the company acquired Causeway Paints, a leading paint company in Sri Lanka, in April 2017. Asian Paints had a presence in Sri Lanka since 1999. Mr. Jatin Upadhyay, International Business Unit Head for Asian Paints, had played significant roles in the past in such acquisitions and was well aware of the impending challenges that came with such acquisitions. How would the integration of the two distinct entities be made possible without losing the overarching objective? How would the transition be managed? How would the cultural transition take place? What and how would the role be handled by the General Manager (GM) of Causeway Lanka? How would the new organisational structure support the transition? The case illustrates the complex management challenges that arise when a leading enterprise from a different country (Asian Paints) acquires a leading company in a different country, in this case, Causeway Paints, Sri Lanka.

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Mergers
 

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Asian Paints Company Limited: Post-Merger And Acculturation Challenges
ISSN: 2045-0621
12p.: pdf file.; 703 KB
English

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Jarunee Wonglimpiyarat Subhashis Sinha, Nikunj Kumar Jain, Sachin Singh, Ranjeet Nambudiri
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Penerbit

Emerald
New York
2024

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