The Sinking Ship Repair Corporation: Uncovering The Untold Tale

Navinraj Naidu, Anusuiya Subramaniam

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Case Studies
Tel-U Gedung Manterawu Lantai 5 : Rak 16 B
Tel-U Purwokerto : Rak 8

This teaching case study centres on Attainer Engineering Sdn Bhd, a Malaysian conglomerate that bestows ship repair and maintenance services. Regrettably, the corporation has been subjected to a decrease in profitability and productivity owing to its high turnover rate of blue-collar workers. The ship repair and maintenance service industry is accountable for delivering comprehensive repair and maintenance services to ships, including their engines, hulls, machinery and other related components. The fundamental aim of this case study is to ascertain the rudimentary factors that contribute to this issue and foster effective strategies to enhance the motivation and retention rate of blue-collar workers in the ship repair and maintenance service corporation, using appropriate management theories, models and concepts. The case study brings to light the importance of discovering the most suitable approaches to retain blue-collar workers in the corporation to improve its profitability and productivity in a highly competitive market. This teaching case study will be beneficial for students and practitioners who want to grasp the disputes associated with retaining blue-collar workers in the ship repair and maintenance service industry and learn how to apply management theories, models and concepts to address these disputes effectively.

Subjek

MAINTENANCE MANAGEMENT
 

Katalog

The Sinking Ship Repair Corporation: Uncovering The Untold Tale
ISSN: 2045-0621
7p.: pdf file.; 265 KB
English

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Pengarang

Navinraj Naidu, Anusuiya Subramaniam
Perorangan
 
 

Penerbit

Emerald
New York
2024

Koleksi

Kompetensi

 

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