Odds & Edge: on the edge

Kinjal Jethwani, Kumar Ramchandani

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106 kali
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Case Studies
Tel-U Gedung Manterawu Lantai 5 : Rak 20
Tel-U Purwokerto : Rak 8

Odds & Edge, a micro venture based in Ahmedabad, India, has created a niche for itself in the affordable designer wear segment. Covid-19 induced lockdown pushed Odds & Edge to the brink of collapse. And because of the severe cash crunch partners need to take a call regarding the continuation or closure of the venture. The case is intended to be discussed in an entrepreneurship class for post-graduate level participants. The case setting is inside Odds & Edge and it was May 01, 2020, when Ms Jheel Jain - a partner & the protagonist, needed to decide the future of the venture. Participants will have a brief understanding of entrepreneurial traits and will also learn about the Ansoff Model of expansion in case of continuation and the different exit choices for an entrepreneur. As Odds & Edge operates in the fashion industry, students will be able to understand the concepts such as Ecopreneurship, Circular Economy, and Trashion. The case follows through the background of Ms Jain, the ideation stage, and the players in the Trashion Industry. It then moves on to the operation of Odds & Edge narrating the process, products, and partners of the venture. The case ends with the decision dilemma for Ms Jain i.e. should she continue? If yes then how could Odds and Edge expand & grow? Or Should Jheel surrender and exit? If yes then what are the probable exit choices for her?

Subjek

ENTREPRENEURSHIP
 

Katalog

Odds & Edge: on the edge
ISSN: 2045-0621
9p.: pdf file.; 86 KB
English

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Pengarang

Kinjal Jethwani, Kumar Ramchandani
Perorangan
 
 

Penerbit

Emerald
New York
2024

Koleksi

Kompetensi

 

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