Alpha Design Technologies: Making a mark in India’s Defence exports

Satyanandini Arjunan, Minu Zachariah, Prathima K. Bhat

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86 kali
24.10.011
382.04
Case Studies
9b

Alpha Design Technologies Private Limited (ADTL) was started in 2004 by Colonel H.S. Shankar after his retirement from services in the Indian Army and Bharat Electronics Limited (BEL). Aggressively growing the company from US$0.04m in 2004 to US$100m in 2022, he proved that age was not a barrier to success in entrepreneurship. His aspirations were to gain a greater presence in foreign markets through higher exports. After reading this case study, the students will be able to understand how the defence sector evolved in India and the role of private-sector enterprises; recognise the risks and opportunities in the changing dynamics of defence sector in India; believe that the ideas and capabilities of an entrepreneur increase with relevant previous experiences; appreciate the ambition and managerial capabilities of an entrepreneur even at the age of 60; apply Ajzen’s theory of planned behaviour on the entrepreneurial journey of Shankar and formulate strategies for growth.

Subjek

EXPORTS
 

Katalog

Alpha Design Technologies: Making a mark in India’s Defence exports
ISSN: 2045-0621
7p.: pdf file.; 285 KB
English

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Satyanandini Arjunan, Minu Zachariah, Prathima K. Bhat
Perorangan
 
 

Penerbit

Emerald
New York
2024

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