Marketing Research: Applied Insight, 6/E.

Daniel Nunan, David F. Birks, Naresh K Malhotra.

Informasi Dasar

114 kali
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658.83
Buku - Elektronik (E-Book)
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Marketing Research by Malhotra, Nunan and Birks has remained a well-known and established text in this area that provides your students with an in-depth and authoritative commentary on the subject.

Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text offers your students a wealth of European and International case material, which explains its popularity in both the UK as well as Europe.

Suitable for use at the undergraduate, postgraduate and MBA levels, this highly successful European textbook is an essential guide to Marketing Research.

Subjek

MARKETING RESEARCH
 

Katalog

Marketing Research: Applied Insight, 6/E.
9781292308722
968p.: pdf file.; 14 MB
English

Sirkulasi

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Pengarang

Daniel Nunan, David F. Birks, Naresh K Malhotra.
Perorangan
 
 

Penerbit

Pearson Education
New York
2021

Koleksi

Kompetensi

 

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