Marketing Research by Malhotra, Nunan and Birks has remained a well-known and established text in this area that provides your students with an in-depth and authoritative commentary on the subject.
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text offers your students a wealth of European and International case material, which explains its popularity in both the UK as well as Europe.
Suitable for use at the undergraduate, postgraduate and MBA levels, this highly successful European textbook is an essential guide to Marketing Research.