Marketing for Hospitality and Tourism

Philip R. Kotler, John T. Bowen, James Makens

Informasi Dasar

14.01.018
658.8
Buku - Circulation (Dapat Dipinjam)
21

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Subjek

MARKETING MANAGEMENT
HOSPITALITY INDUSTRY MARKETING, TOURISM INDUSTRY - MARKETING

Katalog

Marketing for Hospitality and Tourism
978-1-292-02003-7
ii, 629p.: il.; 27,5cm
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Philip R. Kotler, John T. Bowen, James Makens
Perorangan
 
 

Penerbit

Pearson Education
Harlow
2014

Koleksi

Kompetensi

  • CNH4R3 - MANAJEMEN PEMASARAN
  • ISH1B3 - SISTEM ENTERPRISE
  • IEH6G3 - PEMODELAN ENTERPRISE
  • BAH2C3 - MARKETING
  • ISI1C3 - SISTEM ENTERPRISE
  • ERJ2E3 - PEMASARAN BISNIS REKREASI

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini