This book is about persuasion. More important, it is about persuading people
remotely. How can we influence people when we are not in the same room
with them? As you’ll discover, persuasion is a one-on-one conversation
between you and a member of your audience. In the past, we would do this
face-to-face. Today, we need to do it remotely.
I started writing this book in early 2020, when all we were worried about in
the United States was politics. I finished writing this book as the coronavirus
altered everyday life, ending group activities and forcing most of us to live
and work from home.
This book grew out of teaching the techniques of visual persuasion for more
than a decade at the University of Southern California. My students helped
me refine these ideas year after year. Now, I get to return the favor by creating
a book with their notes already in it.