Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market

Samuelson Appau

Informasi Dasar

21.21.2960
658.827
Buku - Elektronik (E-Book)
22

This book series focuses on contemporary themes in marketing and marketing management research in emerging markets and developing economies. Books in the series cover the BRICS (Brazil, Russia, India, China and South Africa), MINT (Mexico, Indonesia, Nigeria and Turkey), CIVETS (Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa); EAGLE economies (those which are expected to lead growth in the next ten years, such as Brazil, China, India, Indonesia, South Korea, Mexico, Russia, Taiwan, and Turkey) and all other African countries (classified under developing countries), taking into consideration the demographic, socio-cultural and macro-economic factors influencing consumer choices in these markets. The series synthesizes key subject areas in marketing, discuss marketing issues, processes, procedures and strategies across communities, regions and continents, and also the way digital innovation is changing the business landscape in emerging economies.

Palgrave Studies of Marketing in Emerging Economies presents a unique opportunity to examine and discuss marketing strategy and its implications in emerging economies, thereby filling a gap in current marketing literature.

All chapter submissions to the series will undergo a double blind peer review and all book proposals will undergo a single blind peer review.

Subjek

BRAND
 

Katalog

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market
978-3-030-77204-8
276p.; pdf file.; 4 MB
English

Sirkulasi

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Pengarang

Samuelson Appau
Perorangan
 
 

Penerbit

Springer
Switzerland
2021

Koleksi

Kompetensi

 

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