This book series focuses on contemporary themes in marketing and
marketing management research in emerging markets and developing
economies. Books in the series cover the BRICS (Brazil, Russia, India,
China and South Africa), MINT (Mexico, Indonesia, Nigeria and
Turkey), CIVETS (Colombia, Indonesia, Vietnam, Egypt, Turkey, and
South Africa); EAGLE economies (those which are expected to lead
growth in the next ten years, such as Brazil, China, India, Indonesia,
South Korea, Mexico, Russia, Taiwan, and Turkey) and all other African
countries (classified under developing countries), taking into consideration the demographic, socio-cultural and macro-economic factors influencing consumer choices in these markets. The series synthesizes key
subject areas in marketing, discuss marketing issues, processes, procedures and strategies across communities, regions and continents, and also
the way digital innovation is changing the business landscape in emerging
economies.
Palgrave Studies of Marketing in Emerging Economies presents a unique
opportunity to examine and discuss marketing strategy and its implications in emerging economies, thereby filling a gap in current marketing
literature.
All chapter submissions to the series will undergo a double blind peer
review and all book proposals will undergo a single blind peer review.