This book was written in a truly dramatic situation that has gripped the entire
world. Even if such a crisis takes on truly dramatic proportions, it cannot and must
not have been in vain. Its effects can be seen in the many different initiatives and
actions of solidarity and mutual assistance. Generous aid and support in the smallest
of spaces are proof that people in need are once again reflecting on each other and
treating each other with consideration.
A book is only a book. As such, it can by no means make us forget the thousands
of dead and the suffering associated with them, but, because it was written with this
tragedy in mind, it can serve as a memorial to those difficult months in the spring and
summer of 2020. This book has only become a reality because many individuals
have recognized and seen the great whole. The contribution of each individual and
the bundling of many experiences and the knowledge available in industrial goods
marketing can make a lasting difference and secure many jobs, locations, and their
companies in global competition in the future by applying and implementing these
latest approaches and findings from the book.