H2H Marketing: The Genesis of Human-to-Human Marketing

Philip Kotler, et al.

Informasi Dasar

102 kali
21.21.1167
658.8
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders

Subjek

MARKETING MANAGEMENT
 

Katalog

H2H Marketing: The Genesis of Human-to-Human Marketing
978-3-030-59531-9
288p.: pdf file.; 10 MB
Inggris

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Philip Kotler, et al.
Perorangan
 
 

Penerbit

Springer
New York
2021

Koleksi

Kompetensi

  • BAH2C3 - PEMASARAN
  • KBI1H3 - PEMASARAN

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini