This book, Communication: Innovation & Quality, collects advances in different
research areas: uses and information preferences in journalism, on one side, and
public audiovisual policies in the European Union, related to governance, funding,
accountability, innovation, quality and public service, on the other side. The impetus
to research and disseminating initiatives in both areas thus converge, promoted within
the debate activities of two projects. The first one is‘News uses and preferences in the
new media map in Spain: media mobiles for mobile devices’. The second one is
entitled, ‘Indicators related to broadcasters’ governance, funding, accountability,
innovation, quality and public service applicable to Spain in the digital context’.
The main objective of the project ‘News uses and preferences in the new media
map in Spain: media mobiles for mobile devices’ consists in identifying and analysing
contents produced by the media and distinguished because of users’ acceptance in
terms of diffusion, comments and evaluations, as well as the study of platforms.
Goals are clear: (a) Identifying the models behind contents and news narratives
for different multi-screen devices that characterise the network society within a
period dominated by access and mobility; (b) preparing a typology of innovative
contents and narratives that achieve greater acceptance in the different digital
platforms; and (c) analysing similarities and differences of contents and narratives
typologies used for different devices and platforms.