International Business In The Information and Digital Age

Rob van Tulder, Alain Verbeke, Lucia Piscitello

Informasi Dasar

20.21.1858
650
Buku - Elektronik (E-Book)

This volume is dedicated to Lorraine Eden for her lifetime contributions to IB scholarship. Her research, spanning several decades, has addressed many interdisciplinary and societal themes at the heart of the IB field. The story of her intellectual journey -- strongly influenced by the coming of age of the fourth industrial revolution -- is shared in the opening chapter of this volume.

This thirteenth volume in the PIBR series covers an increasingly important area of research for International Business (IB) scholars: the role of multinational enterprises (MNEs) in the digital and information age. A limited number of MNEs now dominate the landscape of the digital age, but almost all internationally operating firms are being affected by prevailing trends. How to take stock of these trends? How to develop resilient international business models? How to regulate? The digital age presents new opportunities but also major challenges for established and emerging MNEs alike

Subjek

DIGITAL ECONOMY
 

Katalog

International Business In The Information and Digital Age
978-1-78756-327-8
441p.: pdf file.; 9 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Rob van Tulder, Alain Verbeke, Lucia Piscitello
Perorangan
 
 

Penerbit

Emerald Publishing Limited
Bingley
2019

Koleksi

Kompetensi

  • EBI4D3 - EKONOMI DIGITAL
  • EBI4D3 - EKONOMI DIGITAL
  • ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini