Social Media Marketing and Branding - The Micro MBA, is designed as an
interactive course that emulates an FFS (Fully Flexible System) that is used
by the best universities in the world. Instead of learning without an aim, the
book helps the reader to find their career niche and then directs them to the
modules and their subsequent chapter that are most relevant to the reader.
Social Media Marketing has five niche subcategories that translate into
unique career paths. In practice, the reader of this book may have a
drastically different experience than other readers. The 13th module of this
book has a career guide that the reader is advised to go through before
investing in other chapters. The guide will help the readers to chart their
way around the 45 chapters of this book in a way that is most suited to their
career choices. If the reader is unsure about a career niche inside social
media marketing, he/she is advised to go through the complete book and
then use the career guide to determine the career niche based on the
preference towards a certain set of chapters.
At the end of the book, the reader has the option to earn a certificate in
Social Media Marketing and Digital Campaign Design by taking up a mock
Social Media campaign building assignment. The book also prepares the
reader to appear for Social Media Certification exams from Facebook,
Twitter, HubSpot and Hootsuite.