"Setting Up Your Shots" is a good entry-level book for filmmakers. It's all about what shot is best to tell the story and convey an idea to the audience.
Each page of the book has a different type of "shot" that is used in filmmaking. This includes common shots like Pan, Tilt, Zoom, Pull Focus, etc. But it also includes shots that are rarely used, yet could be useful for a certain dramatic or stylistic effect. Some moves require cranes or other equipment, but most can be done either handheld or with a tripod. All types of camera techniques are discussed, as well as some common editing techniques thrown in for good measure.