This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher pro? ts, and increase personal satisfaction. Here is the mantra for the small businessperson that is the theme of this book: be focused, be different, and be better. This book provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward pro? table achievement of your vision.
Keywords
Vision, mission, values, external and internal analysis, strategy, tactics