The Book Business: What Everyone Needs to Know

Mike Shatzkin, Robert Paris Riger

Informasi Dasar

20 kali
20.21.650
658
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 16 A
Tel-U Gedung Manterawu Lantai 5 : Rak 17 A
Tel-U Purwokerto : Rak 8

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers?

The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business.

Subjek

BUSINESS
 

Katalog

The Book Business: What Everyone Needs to Know
9780190628048
200p.: pdf file.; 1 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Mike Shatzkin, Robert Paris Riger
Perorangan
 
 

Penerbit

Oxford University
New York
2019

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini