Man has studied behavior for thousands of years: the ancient Greeks compared human behavior to earth, water, fire, and air; Freud, Jung, Fromm, Rodgers, and Pavlov have been fascinated by behavior. Psychologists have labeled behavioral types with words. Some of these models are lost to time like, Mar’s facial shapes or Pavlov’s canine types. Others, as old as the 1930s (Eric Fromm on which this book is based) are still used today. Myers-Briggs MBTI, Disc, and LIFO are still very popular in the western world as management tools. The problem with many of these models is you need to be “qualified” to use them, which is costly to administer. SPECTRUM is based on colors not words and is cheaper, easier, and understandable by all staff at all levels from day one. You thought it was complicated and confusing, maybe needed a degree in psychology to understand it? What is different about Spectrum? Well it does not categorize you into introvert or extrovert but rather on a continuum or spectrum between the two extremes. It also blends four primary colors into 18 styles—no one else does this. Think of red, what does that color say to you? Understand yourself and then learn how to tune into others, and for the first time understand that:—“We are taught as children to treat others the way that we would like to be treated, this is wrong! We have to start treating others as THEY would like to be treated!”
Keywords
behavior, body-language, change, facial expressions, leadership, management and culture, personality, profiling, psychology, psychometrics, selfhelp, style, voice