Can one idea be worth a million dollars?
Of course any number of multi-million dollar companies and products have been built on a single idea.
In this ground-breaking, paradigm-shifting book, creative genius Joey Reiman presents a convincing argument for the value of raw ideas. “ today currency is the idea,”says Reiman,”but tomorrow ideas will be currency.”
Three years ago, Reiman put his philosophy into practice. He shut down (“where we gave away aur ideas but charged for placing ads”) and opened the world’s first “ ideation”corporation, BrightHouse. The company’s only product and service is ideas.
This is not just a story of one man’s success. Thinking for a living is a guidebook for every entrepreneur and every business.