How can you make your Ipad or Iphone app stand out in the highly competitive App Store?while many books simply explore the technical aspect of Ipad and Iphone app design and development, App Savvy also focuses on the business, product, and marketing element critical to pursuing, completing, and selling your app- the ingredient for turning a great idea into a genuinely successful product.
Whether you are designer, developer, entrepreneur, or just someone with unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, enganging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps and presents numerous interviews with the App Store’s most prominent publisher.