Digital Engagement

Leland Harden, Bob Heyman

Informasi Dasar

19.21.092
658.872
Buku - Elektronik (E-Book)

Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, share their top tips to help marketers compete in this comprehensive digital marketing guide. In the current market, organizations face the very real challenge and necessity of engaging and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online marketing and the latest and greatest digital marketing tools, including search engine optimization, affiliate marketing, social networking, virtual worlds, widgets, wikis, and emerging media. Marketers will learn how to: stop burning money on web advertising campaigns that don't deliver; tweak websites to improve conversions and traffic flow; master proven strategies for consumer-generated media; and generate buzz and improve brand recognition. Featuring case studies from companies like Toyota and Tommy Hilfiger as well as up-to-the-minute lists of key vendors for online marketing software, this is the only start-to-finish guide for navigating the newest and most effective online marketing tools.

Subjek

INTERNET MARKETING
 

Katalog

Digital Engagement
978-0-8144-1072-1
257p.: pdf file.; 2.7 MB
lnggris

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Leland Harden, Bob Heyman
Perorangan
 
 

Penerbit

AMACOM
New York
2009

Koleksi

Kompetensi

  • ISH4J3 - PEMASARAN DIGITAL

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