Guide to Fashion Entrepreneurship The Plan, The Product, The Process.

Melissa G. Carr, Lisa Hopkins Newell

Informasi Dasar

18.01.849
338.04
Buku - Circulation (Dapat Dipinjam)
8a

Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business.

Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.

Subjek

ENTREPRENEURSHIP
 

Katalog

Guide to Fashion Entrepreneurship The Plan, The Product, The Process.
9781609014933
xiii, 242p.: il.; 28 cm
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Melissa G. Carr, Lisa Hopkins Newell
Perorangan
 
 

Penerbit

Bloomsbury Publishing
New York
2014

Koleksi

Kompetensi

  • DKI3C3 - BISNIS FASHION
  • DKI4E3 - PEMASARAN DIGITAL PRODUK FASHION
  • DKI3G3 - MANAJEMEN PRODUK FASHION

Download / Flippingbook

 

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