E-Marketing -7/E

Judy Strauss, Raymond Frost

Informasi Dasar

15.01.104
658.872
Buku - Circulation (Dapat Dipinjam)
22

Directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. With a focus on the Internet and other technologies that have had a profound effect on how marketing is approached today, the book updates traditional marketing coverage with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective.

Subjek

INTERNET MARKETING
 

Katalog

E-Marketing -7/E
978-0-13-295344-3
xvi, 480p.: il.; 23cm + index
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Judy Strauss, Raymond Frost
Perorangan
 
 

Penerbit

Pearson Education
New Jersey
2014

Koleksi

Kompetensi

  • EMI2E3 - E-MARKETING
  • ELI2E3 - E-MARKETING

Download / Flippingbook

 

Ulasan

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