Abstract. This paper departs from a phenomenon of the strengthening of primordial symbols in a contemporary
society in Indonesia, particularly in Bandung. The strengthening is the use of primordial society symbols in an
activity and in visual and symbolic expression contained in graphic design products whether it is printed material,
symbol, emblem or logo. One of symbols frequently used is the form of Kujang. Kujang is a Sundanese artifact
recognized as an heirloom weapon, though other than weapon, some researches found that Kujang is a philosophy
symbol pikukuh (the teaching of life) of Sundanese. This research analyzes the position of Kujang symbol in Jasad
Band cd cover and in its lyric, futhermore to analyze the existence of ideological elements as the research
perspective. The method used is descriptive and interpretive qualitative, this method used to analyze the research
object, while the main theory used is the Eagleton ideological theories with a primary focus on the study of
communication and language, therefore the research result is the identification of ideology content in symbolic
expression of Jasad band cd cover design or in its lyric as the research object either visually or verbally.
Keywords: Ideology, Expression, Kujang Symbol